Intro and Evolution of SEO

In this 31-minute course, you’ll learn how the world of SEO has evolved from an SEO practitioner’s perspective, from the early days of web design and “website optimization” to the crazy black hat tools used before Google and other search engines began publishing guidelines.

The key takeaway from this presentation is learning what not to do, along with learning the principles, disciplines, and strategies required for successful long-term SEO.