Specializing in strategic planning for multi-location and franchise brands, Steve Wiideman, of Wiideman Consulting Group, considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising.

Wiideman has personally played a role in the inbound successes of brands that have included Disney, Linksys, Belkin, Public Storage, Honda, Skechers, Applebee's, IHOP, Dole, and others. Many of the mentioned projects with emphasis on strategy, planning and campaign oversight. Steve’s current projects include an online training program, agency transparency service, and experiments his team is running to better understand the impacts of voice search, featured snippets, and structured data.